The Hampshire case for support that I wrote was the guiding star for all our communications and marketing work, nowhere more important than in admissions materials. This brochure had the spirit and, in its opening pages, language verbatim from the case. Our enrollment vp said that when she unpacked this piece at college fairs, she witnessed something she had never seen before: students and parents reading it, not just putting it into their bag with dozens of others and moving on to the next table. Credit to our admissions colleagues for authoring the content after I had established the opening sequences and overall tone and direction.