Hampshire’s case for support was the guiding star for all our communications and marketing work, nowhere more important than in admissions materials. This brochure had the spirit and, in its opening pages, language verbatim from the case. Our enrollment vp said that when she unpacked this piece at college fairs, she witnessed something she had never seen before: students and parents reading it, not just stuffing it into their bag with dozens of others. Credit to our admissions colleagues for full partnership and authoring the bulk of the content after I had established the opening sequences and overall tone and direction.